Don W. Stacks, Michael B. Salwen's An Integrated Approach to Communication Theory and Research PDF

By Don W. Stacks, Michael B. Salwen

ISBN-10: 0805863818

ISBN-13: 9780805863819

This quantity presents an summary of conversation study, offering theoretical assurance of the wide scope of conversation examine in addition to integrating thought with research. To explicate the mixing technique, the bankruptcy individuals -- specialists of their respective components -- supply samples within the kind of hypothetical reviews, released reports, or unpublished study, displaying how concept and learn are built-in of their specific fields. The booklet will attract graduate scholars and school contributors who desire a thorough evaluation of not just the sector, but additionally pattern examine stemming from its quite a few part parts.  

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Example text

Chapter 11 concludes the volume by revisiting the major arguments presented throughout, but also entertains three discussions that deserve further critical attention. First, the chapter examines the persistent claim that satire produces cynical citizens, and explains why such a formulation is fundamentally wrong, based on the evidence presented in this book. Second, with the explosion of television shows/clips and user-generated video across the Internet, the chapter tries to come to terms with what such accessibility/availability means for the circulation of the types of thinking advanced by new political television.

I then review several studies that examine the role of television in the lives of citizens (television being the most popular form of media engagement), studies that support the claims made previously regarding media as a constitutional force in maintaining our relationship to political life. These studies exemplify how politics is increasingly seen as a discursive activity, as well as how monitorial citizens behave when their fundamental values have been challenged by what they see and hear on television.

If I call voters from a phone bank, I use a script. If I give money to a campaign, I supply my credit card information. If I attend a campaign rally, I wave a sign and wear buttons. At what point is a citizen’s political behavior ever nontextual? The media experiences I am describing (including television) are simply a set of textual experiences that exists within this spectrum Rethinking Television’s Relationship to Civic Engagement 25 of textual activities listed previously. That should come as no surprise, given the enormous amount of money spent on television advertisements (more texts) during a campaign.

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An Integrated Approach to Communication Theory and Research (Routledge Communication Series) by Don W. Stacks, Michael B. Salwen

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