By Harry Mills
This article peels away the secret that surrounds the psychology of impression to bare how the world's so much persuasive politicians, advertisers, salespeople and spin-doctors paintings their magic.
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Extra info for Artful Persuasion: How to Command Attention, Change Minds, and Influence People
When Roddick's integrity was attacked, the Body Shop responded badly to the media by reacting indignantly. The company could have admitted it had a problem with third-party suppliers. The Body Shop then could have set up an advisory board to monitor the suppliers or introduce third-party certification. 24 25 . . The message for professional persuaders is: Don't exaggerate or oversell. Even if you really have a miraculous product or service, temper your claims. " —H. L. Mencken One of the best ways to increase your trustworthiness is to openly admit the weaknesses or disadvantages associated with your proposals.
Favor direct eye contact. In Japan, Korea, and Thailand, prolonged eye contact is considered rude. Even within similar cultures, there are important differences. When President George Bush toured Australia, he flashed the "V" for victory sign from the back of his limousine to the watching crowds. It was meant to be a friendly gesture, but the next day Bush's picture made front-page news in Australia. " in Australia. The correct form, popularized by Winston Churchill, is with the palm facing outward.
5. Shake their hands, if appropriate. 6. Listen to their words. If you don't connect with your first impression, you may never connect. The saying, ''You don't get a second chance to make a first impression" has some scientific basis. Research shows it takes just two minutes to make your first impression; within four minutes people have made up their minds and the initial impressions are locked in. It can take six to eight meetings to overcome a bad initial impression. First impressions can undoubtedly mislead us.
Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry Mills