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By Jennifer Zegler

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Com Signs are easy to change and provide additional brand and messaging opportunities. ” As part of its goal, NWNA is advocating for an extended producer responsibility (EPR) model that would require beverage producers to develop and fund effective recycling programs. The company is working with non-government organizations, recycling advocates, activists and other producers to establish state-based EPR programs, Washburn says. In April 2010, a hybrid EPR system launched in Manitoba, Canada, that features curbside recycling, public spaces recycling, industrial/ commercial/institutional recycling and a public education plan.

It’s deÀnitely contributed to our reduction in natural gas to heat water and it generates more than they estimated,” Granoff says. “In fact, sometimes even after we store signiÀcant quantities of hot water we can’t use it all depending on our process Áow. ” Cogenra owns and operates the solar cogeneration array and Sonoma Wine Co. purchases at guaranteed rates the generated thermal energy and electricity. Granoff explains this agreement made the project a lower risk in terms of capital, which helped Sonoma Wine Co.

Granoff says it also might implement an environmentally preferred supplier program for its vendors, which would be based on Wal-Mart’s Sustainability Index (see sidebar on page 29). , maintains water as one of the key pillars in its corporate citizenship platform. The bottled water producer highlights water quality in addition to sustainability and community goals. “SpeciÀc to our sustainability commitments, NWNA seeks to lead our industry in recycling, ensure the materials we use are designed for recyclability, continuously reduce our carbon intensity and aim for 100 percent renewable energy,” says Michael Washburn, director of sustainability for NWNA.

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Beverage Industry August 2011 by Jennifer Zegler


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