Communication

Read e-book online Communication skills: a manual for pharmacists PDF

By Neil Quintrell

ISBN-10: 0949900052

ISBN-13: 9780949900050

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In the former Yugoslavia, ethnic groups donned traditional hats, from which ethnicity could be discerned at a safe distance (Wobst 1977); as we are painfully aware, these inferences allowed the receiver to distinguish friend from foe. Throughout the first half of the twentieth century, hats in America were an indispensable part of the urban male’s ordinary attire (Watson 1994). From a man’s hat, one could sometimes learn his occupation, region of residence, and wealth. After a decades-long hiatus, hats are making a comeback in daily life, and can furnish others with information on age grade or generation, vocations and avocations, sports-team preferences, political beliefs, and so on.

Needless to say, in applying these categories to a specific case, the investigator exercises judgment informed by problem orientation. When attempting to define any activity’s boundaries, the investigator should come to appreciate that activities consist of a great many more artifacts, and far more interactions, than social scientists are accustomed to considering. Even an activity so seemingly simple and self-contained as “one per son wr iting a letter” entails myr iad ar tif act perfor mances.

In addition, because all visual perfor mances depend, for example, on light reflected from a person, they are also affected by activity and platial artifacts. Thus, people and their personal artifacts give different visual performances under different conditions of natural and artificial lighting, both indoors and outdoors. A case in point comes from Tucson, Ar izona, where sodium-vapor street lamps reduce the light pollution affecting nearby astronomical observatories but, in this orangeyellow light, a person’s face takes on a ghastly hue which can hinder interaction.

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Communication skills: a manual for pharmacists by Neil Quintrell


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