Communication

Communication Yearbook 35 - download pdf or read online

By Charles T. Salmon

ISBN-10: 0415892279

ISBN-13: 9780415892278

Communication Yearbook 35 maintains the culture of publishing state-of-the-discipline literature studies and essays. Editor Charles T. Salmon provides a quantity that's hugely foreign and interdisciplinary in scope, with authors and chapters representing the wide worldwide pursuits of the overseas conversation Association.

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Additional resources for Communication Yearbook 35

Example text

Communication, mass or interpersonal, testifies to the existence of some kind of explicit or implicit social relationship. In looking back on our field, we cannot help but notice how narrowly focused are some of the most cited of what passes for a theory about mass communication. How confident can we be that our present knowledge of effects, despite another half-century of mass communication research, goes much beyond the cryptic summary by Bernard Berelson in 1958 at the conference of the American Association for Public Opinion Research?

L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36, 176–187. Merton, R. , & Lazarsfeld, P. F. (1948). Mass communication, popular taste, and organized social action. In L. ), Communication of ideas (pp. 95–118). New York: Harper. Noelle-Neumann, E. (1980). Die Schweigespirale: Öffentliche Meinung, Unsere Soziale Haut [The spiral of silence: Public opinion, our social skin]. München, Germany: Riper. Pool, I. , & Shulman I. (1959). Newsmen’s fantasies: Audience and newswriting.

Media events: The live broadcasting of history. Cambridge, MA: Harvard University Press. Doob, L. W. (1935). Propaganda: Its psychology and technique. New York: H. Holt. Evans, J. A. (2008). Electronic publication and the narrowing of science scholarship. Science, 321, 395–399. Gans, H. J. (1957). The creator audience relationship in the mass media: An analysis of movie making. In B. Rosenberg & D. M. ), Mass culture: The popular arts in America (pp. 315–324). Glencoe, IL: Free Press. Gitlin, T.

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Communication Yearbook 35 by Charles T. Salmon


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